Even though we would always advise employing professionals to take care of your SEO needs, we also highly recommend to familiarize yourself with all the basics. In this post, we discuss some of the most basic things everyone should know about SEO right now. As search engine algorithms change on a regular basis, it is best to keep up-to-date with all the latest in SEO news. Let’s get started.
Yes, we can’t stress this enough. If you sell cars and you post content about house cleaning products, it could be harmful to your ranking efforts. Keep content relevant to your field of expertise and as original as possible.
Linking to other sites from your own website used to be considered SEO best practices. Nowadays you can’t simply link to a site and keep your fingers crossed that it would be beneficial for your ranking. Sites you link to should be related to your site and field, otherwise, it could be detrimental to your ranking.
As mentioned earlier, algorithms change so rapidly, that you have to keep yourself in the know of what is considered good and bad SEO practices. If you employ black hat SEO techniques, it could be detrimental to your ranking as search engines in general frown upon sneaky techniques and strategies to get to the top.
Most people make the mistake of assuming that one piece of viral content could just instantly get them ranked at the top. Even though it could bump your ranking to some degree, this is not the only yardstick. Make sure your SEO efforts are on par with industry standards and you should be good to go.
Yes, you are able to see what search engines find when crawling your site. If you employ handy tools that audit sites, you are able to pick up glitches and fix it yourself. Keeping posted on what exactly is happening on your site is imperative for great ranking.
Did you find any of the tips above surprising? We hope that you found it interesting and helpful in your SEO endeavors. We’d love to hear your thoughts and experiences in the comment section below.